An external perspective not affiliated with the business provides an impartial point of view. Statistics and facts present a straightforward picture with no shades of gray. Regardless of the owner’s mindset, an external party can conduct a completely objective analysis of the business.
Maintaining objectivity provides the chance to present factual data highlighting both successful aspects and areas that require attention. This approach facilitates the generation of reports that can offer valuable suggestions on revising and enhancing the areas that need improvement.